According to Organic Monitor's recent study, it showed that 89% of people who bought natural personal care products aimed to avoid synthetic chemicals, while only 4% stated it was unimportant.
Health and ethical values were behind 71% of buyers' motivation to buy natural products. Parabens and sodium lauryl sulphate were among those synthetic chemicals that consumers were most cautious of. As the lack of regulation in labeling – many “natural”, or even “organic” personal care products still have a wide range of potentially harmful synethetic chemicals. The only guarantee of purity in products were those certified organic.
79% of consumers said they were willing to pay extra money for the certification.
No comments:
Post a Comment